Our Story

Sowt is a podcasting powerhouse with a boundless capacity of unfolding the world’s stories and matters at just the right volume.

People having fun while recording podcast
People having fun while recording podcast

Our Mission

One thing is non-negotiable for Sowt – to leverage the power of spoken-word audio to inspire diverse Arab listeners through nuanced content.

A mission with an edge

01

Who doesn’t love a twist?

Rather than reinventing the wheel, we steer it right. We have set our senses to be this generation’s go-to platform of inspiration, information, and empowerment, but with an energy that they are willingly signing up for because let’s face it, they favor the bold. We're the thought leaders, the trendsetters, the ones who'll make you stop scrolling and start pondering.

A vision with a passion

02

Seen to be heard, accommodating for every sense.

The way we see things gets translated into vocalized conversations that are out of the ordinary, with every topic deliberately spoken through channeled passion points. The MENA region is so vast, diverse, and cultured, which is why we make it a point to remain curious and inspired to be this generation’s eyes and ears, and then, their voice.

A team-come-true

03

Unapologetic. Strictly bold. Nuanced. For-real.

We’re not big on sugar-coating or beating around the bush. We value that people tune in for authenticity, and we give them the epitome of it while aligning with journalism’s timeless morals and best practices, especially in such modern times. Our network of content creators and podcasters are hand-picked to provide the kind of narrative that cuts to the chase and keeps it entertaining. These dreamers explore a range of topics that will not only make you an avid listener, but also quite the inspired talker. We're raising social awareness, inspiring change, and leaving a mark that's as bold and nuanced as our storytelling.

We consider ourselves this generation’s vocal chords

We believe in the transformative power of storytelling and the spoken word to challenge perceptions, foster empathy, and ignite change.

Our Team

Bayan Habib

Senior Multimedia Producer

Ahmed Eman Zakaria

Senior Producer

Husam Ali

Audio Engineer

Noureddine Bel-lahcen

Senior Sound Engineer

Haneen Saleh

Producer - Sowt Studio

Muhammad Yasser

Communications Officer

Monadama Majali

HR Administrative Assistant

Hiba Nabulsi

Assistant Producer - Sowt Studio

Basant Samhout

Producer - Sowt Studio

Our Advisors

Martina Castro

Producer and editor of the award-winning audio content in both the U.S. and Latin America

Selly Thiam

Journalist, filmmaker, radio producer and writer

Nafez Dakakk

CEO of the Queen Rania Foundation’s office in London

Eleanor McDowall

Director at Falling Tree Productions and the founder of Radio Atlas - an English-language home for subtitled audio from around the world

Our Partners

Our partners support us in creating impactful solutions for communities, fostering collaboration and innovation.

Sowt studios
Open society foundations
European Bank
Ford foundation
IMS
European endowment for democracy
Internews
Drosos
Norwgian Embassy
Womanity

B2B Services

Contact us

Podcast Production (Audio/Audio & Video)

Podcast Production (Audio/Audio & Video)

Our team of seasoned podcast producers is fully equipped to meet all your production needs. Whether you're looking to create an audio-only podcast or one with video, we deliver top-tier production quality, bringing your vision to life. We offer a comprehensive service covering all stages of production, including pre-production, production, and post-production.

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Podcast Promotion

Podcast Promotion

Looking to expand your podcast's reach? We specialize in promoting podcasts to the right target audience. Our network allows for cross-promotion with our existing shows, ensuring your podcast gains visibility among listeners who matter most.

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Brand Awareness & Sponsorship Opportunities

Brand Awareness & Sponsorship Opportunities

With over 1 million downloads per month, our network is an ideal platform for brands to connect with diverse audiences across the MENA region. We offer tailored advertising campaigns and sponsorship packages designed to elevate your brand’s presence. Reach out to our team to learn more.

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Media Strategy & Consulting

Media Strategy & Consulting

Our experts will help you craft a clear media strategy, including setting objectives, developing tactics, and creating a marketing plan that cuts through the noise. Let us guide you in reaching your target audience effectively.

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Voice Over/Dubbing Services

Voice Over/Dubbing Services

Need professional voice-over or dubbing services? We provide high-quality audio that meets your specific needs. Audio samples are available upon request.

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Podcast Marketing

Podcast Marketing

We provide a comprehensive podcast marketing service designed to grow your audience and expand your podcast's reach. This service includes feature placements on audio platforms and relevant channels such as online magazines and newsletters, cross-promotions, ad campaigns, as well as the creation of social media assets, branding, and logos.

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Podcast Training Workshops

Podcast Training Workshops

We collaborate with leading media organizations and institutes across the region to offer in-depth training workshops. Our workshops combine theory with hands-on experience, and we can customize training programs to suit your needs. Contact us to learn more.

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Let’s Talk

We know you love a little connection. So do we. You know enough about us by now to see what we may have in common. So, let’s huddle and have a good time.

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FAQ

How can I stay up to date with my favorite show?

Our booking tool simplifies the process of scheduling podcast studio sessions. Users can easily view available time slots, select their preferred time, and make reservations online.

What do I do if I’m interested in doing Voice Overs and Voice Acting?

Yes, you can customize the booking tool with your studio’s logo, colors, and branding elements to ensure a seamless integration with your website and brand identity.

What is a podcast and how can I listen to one?

No, our tool is designed to scale with your business. Whether you manage one studio or multiple locations, our platform can accommodate your needs.

What is Sowt?

Users can easily cancel or reschedule their bookings through the platform. Studio owners have the flexibility to set their cancellation policies and manage changes accordingly.

What podcasts does Sowt produce?

We provide dedicated customer support to assist you with any questions or issues you may encounter. Our team is available to help you get set up, troubleshoot problems, and make the most of our booking tool.

How can I listen to podcasts produced by Sowt?

We provide dedicated customer support to assist you with any questions or issues you may encounter. Our team is available to help you get set up, troubleshoot problems, and make the most of our booking tool.

I have an idea for a podcast that I’d like to make with Sowt. What should I do?

We provide dedicated customer support to assist you with any questions or issues you may encounter. Our team is available to help you get set up, troubleshoot problems, and make the most of our booking tool.

How can I get in contact with the Sowt team?

We provide dedicated customer support to assist you with any questions or issues you may encounter. Our team is available to help you get set up, troubleshoot problems, and make the most of our booking tool.

How can I stay up to date with what’s going on at Sowt?

We provide dedicated customer support to assist you with any questions or issues you may encounter. Our team is available to help you get set up, troubleshoot problems, and make the most of our booking tool.

Didn’t find your question here?

We provide dedicated customer support to assist you with any questions or issues you may encounter. Our team is available to help you get set up, troubleshoot problems, and make the most of our booking tool.

Let’s pair off and team up

We are always on the lookout for collaborations because, in our line of work, potential knows no limits. Working with words is our thing, and storytelling is our passion. That being said, let’s have some fun together because we believe we can make quite the dynamic duo.

Join today
People at podcast
People at podcast
People at podcast
People at podcast
People at podcast
People at podcast
People at podcast
People at podcast
People at podcast