Basel Meets - The QUEEN of influencers spills the secret sauce

converstional show

Basel Meets

Sara Abu Zahra is the woman behind the scenes to most successful content creators in the MENA region. She worked with the biggest creators from Huda Kattan to Khaled Al Ameri. In this episode, we talk about the world of influencers and how to build it

Subscribe to Sowt+

About episode

Dive into the vibrant world of content creation with Basel and Sara as they unravel the secrets behind social media success in the Middle East. From viral campaigns to meeting Metallica, explore the highs, lows, and lessons learned on the path to becoming influential creators.

Basel Meets - Finding happiness after Divorce As A Single Mom

Mirna Sabbagh is a dietitian and an entrepreneur who loves talking to moms about motherhood and children upbringing. She's also a legend

May 28, 2024

Basel Meets - Becoming a Texas BBQ Master

May 23, 2024

Basel Meets - The QUEEN of influencers spills the secret sauce

Sara Abu Zahra is the woman behind the scenes to most successful content creators in the MENA region. She worked with the biggest creators from Huda Kattan to Khaled Al Ameri. In this episode, we talk about the world of influencers and how to build it

April 5, 2024

Basel Meets - Building the advertising INDUSTRY from SCRATCH W/ Ramzi Raad

Today's episode is with the legendary Ramzi Raad, founder of TBWA\Raad, one of the most iconic agencies in the region and of course, the world.

March 22, 2024

Basel Meets - Joelle Mardinian – Navigating Success and Motherhood with Purpose

Joelle Mardinian, a prominent figure in the beauty industry, shares her journey of balancing success and motherhood. She discusses the significance of meaningful conversations, her drive for achievement, and the challenges she has encountered along the way. Joelle reflects on the lessons learned from failure, her approach to parenting in the digital age, and her decision to adopt a child. Through her inspiring story, listeners gain insight into navigating professional aspirations while prioritizing personal fulfillment.

March 15, 2024

Basel Meets - The Year Mais got robbed and breast cancer .. what else could go wrong?

Basel and the crew have a conversation with Mais about her cancer diagnosis and the year she went broke. See omnystudio.com/listener for privacy information.

June 6, 2023

Basel Meets - Luay Al Shurafa: Rising to the top of a Forbes 500

Luay Al Shurafa is an icon in the Middle Eastern auto industry. He is the first Arab man to head a General Motors office in the region after 20 years of being an absolute rock star at his job. Luay was there when the bankruptcy happened and helped the ...

February 17, 2021

Basel Meets - Amin Matalqa – Perseverance in the face of everything

Amin Matalqa is a film maker best known for his work on Captain Abu Raed and Disney’s The United. Amin has an amazing story but also he’s been through alot in his personal life. During this episode, he opens up like he never has.

January 14, 2021

Basel Meets - Evolution: Rising Giants

Hello everyone, it’s been a minute. this is an update on what I’ve been up to! Enjoy.

July 12, 2020

Basel Meets - Anthony, Adonis: Becoming who you want to be

This week we talk to legendary Lebanese rocker Anthony from the band Adonis. Anthony and I talk about music, writing and becoming who you want to be.

April 25, 2020

Basel Meets - Fatima Al Dhaheri MD – COVID19 Ep 2

This week I am joined by the legendary Fatima Al Dhaheri to talk about Covid19 for the second episode on the cast. Fatima is a fellow at Harvard Med who gives us her perspective on the current global situation. It was an awesome conversation. Enjoy!

April 22, 2020

Basel Meets - Dr Hassan Masri: Covid 19 – Episode 1

Hello guys! Long time .. umm what happened? We’re kicking off season 3 with a few episodes to dig deeper into understanding this global pandemic that we are going through. Dr Hassan Masri is a physician based in Saskatoon, Canada.

April 11, 2020

Basel Meets - Aziz Maraka: From Potatoes to Super Stardom

My guest seriously needs no introduction but what the hell, I’ll do it anyway. I speak to Aziz Maraka, a man who has taken the Arab music scene by storm. Aziz talks about his journey from dreaming to be famous to actually achieving his goal. Humble,

January 7, 2020

Basel Meets - College sports is an industry (W/ Nada Zaher)

This week’s guest is the founder of Pas-port, Nada Zaher. Nada has had extensive experience as a college athlete competing in Tennis for Columbia University. She has now founded a business based on recruiting up-and-coming athletes into professional co...

November 29, 2019

Basel Meets - LIVE: Building An Audience (w/ Rana Nawas, Big Hass, DigitalHoos)

This podcast was taken from the Middle East Podcast Forum, September 2019. It’s a panel that I’ve hosted where we spoke about growing an audience for a podcast. My guests are the incredibly talented Rana Nawas,

October 14, 2019

Basel Meets - Loulou Khazen: Starting A Family With A Startup

This week I had the awesome Loulou Khazen, the founder of Nabbesh, on the programme and we talked about alot about startups, starting a family and the ins-and-outs of maternity leave. I loved having her on the show. Hope you enjoy this.

September 28, 2019

Basel Meets - Mohammed Balooshi: The Power Of Dreaming

This week’s guest is the legendary motocross champion, Mohammed Balooshi. Mohammed talks about his beginnings and what drove him to continue in an unconventional path for over 25 years. Available now on all podcasting apps.

August 24, 2019

Basel Meets - William Mullaly: Movies & Implications on Society

This week’s guest is William Mullaly, a writer and film critic. During this hour, we talk about the various forms of story telling, upcoming movies and the implications of movies on society.

August 11, 2019

Basel Meets - Finyal Media: Talking podcasts

This week I have legendary podcasting duo Majid & Mshari, founders of Finyal Media. A podcasting startup that produces the ‘Yalla Startup’, ‘Millennial Mirrors’ and ‘1001 nights’. When a bunch of podcasters get in a room with each other,

July 2, 2019

Basel Meets - Ed Clowes: The Game Of Streaming Thrones

Ed Clowes is a Journalist who wrote for multiple publications – He’s got great insight into technology, music, pop culture and business. We speak about all these things and go deep into the nuances. NOTE: This episode was recorded prior to the Game Of ...

June 14, 2019

Basel Meets - FIFTY. (w/ Joe Akkawi & Hadi S.)

It’s my 50th conversation and I couldn’t be happier. This week, roles are revered. My first ever guest Joe Akkawi takes over host duties to interview me about Basel Meets. Hadi Sariedine joins us to add some perspective. Thank you for fifty episodes!

May 18, 2019

Basel Meets - Elissa Freiha: The Media Business

Elissa Freiha is the founder of the media company ‘Womena’. Throughout this company we talk about Michael Jackson, starting a business and making it in the media industry. Elissa is a great guest with so much positive energy,

May 11, 2019

Basel Meets - Malek Tuffaha: The gaming industry & it’s future

Malek is kind of a big deal in the gaming industry, he works for Ubisoft – one of the largest gaming publishers in the world – and has been at the forefront of growing their presence in the Middle East region.

April 20, 2019

Basel Meets - Omar Kassim: Jado Pado And Beyond

New day, New episode! This week with the man behind legendary gadget website, Jado Pado. Omar is one of the OG entrepreneurs who eventually sold his company to Emaar/Noon.com – Find out the details in this awesome conversation

April 13, 2019

Basel Meets - Wings Of Angelz: “and accessibility for all”

This weeks guests are the incredible women spear-heading the Wings Of Angelz initiative. We talk to Shibu about her history and her journey from being a vibrant young girl, to having to deal with being on a wheelchair in her teenage years,

March 30, 2019

Basel Meets - Maria Marlowe: Happier & Healthier

Today’s podcast is with health and diet expert, author of ‘The Real Grocery Food Guide’ and fellow podcaster of ‘Happier and Healthier’ – it’s Maria Marlowe. We have an in-depth conversation about all-things food – from Gluten Free to Free Range Chicken.

March 10, 2019

Basel Meets - Luz Villamil: Fighting Cancer

A returning guest to the show, the legendary Luz is back to share her cancer story, from diagnosis to fighting the good fight. This episode sheds light on what it means to be diagnosed with breast cancer and why it’s very important to get check-ups so ...

February 2, 2019

Basel Meets - Rana Nawas: A Winning Woman

Rana Nawas is the host of one of the strongest original podcasts to come out of the Middle East region. In this conversation, she shares her journey of leaving the corporate world, becoming a mom, facing a serious diagnosis and being an outspoken women...

January 18, 2019

Basel Meets - Alex Skolnick: From Heavy Metal To Jazz, and Back

Alex Skolnick is a musician with an impressive track record. He’s best known for his work with heavy metal legends Testament. Alex Also played with the Trasn-Siberian orchestra and rebuilt himself as a premier Jazz musician and led his jazz band,

December 22, 2018

Basel Meets - Slash … FRIGGIN’ SLASH!

This episode is with the legendary guitarist Slash! Best known as the lead guitarist of Guns n’ Roses, in this episode we focus on the solo side of the man and the projects that he worked. Slash is by far one of the most legendary guitar players that e...

December 13, 2018

Basel Meets - Miltiadis Kyvernitis: Rock n’ Roll, Voice Overs & Impressions!

Miltiadis Kyvernitis is a man of many many talents, he’s producer, musician and a voice-over legend. He’s best known for his metal outfit, Private Government, who just dropped an epic record! Throughout the podcast we talk about rock n roll,

October 23, 2018

Basel Meets - Hebah Fisher: Story Telling For a Living

Have you ever met someone who tell’s stories for a living? Meet Hebah Fisher, the founder of the awesome Kerning Cultures Podcast! We talk about the podcasting scene, running a podcast network as her startup and her journey to podcasting greatness!

October 16, 2018

Basel Meets - Richard Fitzgerald: The world of New Media

This week we have the man behind the Lovin’ brand (Lovin Dubai, Lovin Saudi) and founder of Augustus Media, Richard Fitzgerald. During this podcast we talk about the state of New Media and how the consumption of content is constantly changing.

September 17, 2018

Basel Meets - Welcome to the Hamburger Generation

On the podcast this week are fellow podcasters and all-round awesome people Jamil Adas & Isra Abu Zayed, the hosts of Hamburger Generation. Throughout this podcast, we talk about identity, story telling & building communities.

September 8, 2018

Basel Meets - Ali Al Saloom: Cultural evolution, defusing supremacy and celebrating similarities

If you have Dubai TV on during iftar in Ramadan, then you’ve definitely seen Ali doing his Doroub show. Or you may have been exposed to his work during his stint with Ask Ali. This week I sit with Ali to talk culture,

August 14, 2018

Basel Meets - Shaun Warner & P. Storm: The evolution of the music business

This week I talk to two musicians that I truly respect on both a musical and personal level. Shaun Warner is a DJ that’s been dominating global charts in the past weeks with his latest album release, Stay. P. Storm, 1/3rd of my favorite hip hop group,

July 15, 2018

Basel Meets - Joumana Saber: The Vegan Lifestyle

Joumana Saber is one of Dubai’s most notable Yoga instructors and an outspoken vegan advocate. Throughout this podcast we talk about her adopted lifestyle and how it’s helping her in raising her child. Joumana also owns & runs the fully-vegan restauran...

June 30, 2018

Basel Meets - Mathilde Loujayne: Finding spirituality & women’s rights

Today we have a conversation with French author, Mathilde Loujayne, who recently launched her debut book; Big Little Steps. Throughout our conversation we talk about finding spirituality, women’s rights in Islam,

June 15, 2018

Basel Meets - Joe Akkawi: Online polarization, Fake News & technology

1 year edition! In this episode, my guest is the awesome Joe Akkawi, making his comeback to the podcast to mark the 1 year anniversary of Basel Meets. During this episode, Joe and I talk about what we always talk about: Technology,

May 21, 2018

Basel Meets - Dukkan Show: Cultural Appropriation, creative outlets & meaningful content

Today I have a conversation with one of my favorite UAE-based Podcasting shows, Dukkan. I love the genuine approach they have to the content they cover. During this episode we talk about Cultural appropriation,

May 13, 2018

Basel Meets - Basel Meets Elissa Freiha [Startups, Women in Tech, #MeToo movements]

Raw and unfiltered, this is my conversation with the passionate and energetic Elissa Freiha, the founder of WOMENA, a company dedicated to increasing female representation in the tech industry. We talk about Tech, making things happen,

April 30, 2018

Basel Meets - Basel Meets Omar Christidis [Geeking out, Arab Net and music influences]

I had the absolute pleasure of having ArabNet founder & CEO, Omar Christidis, on Basel Meets. You may think you know Omar, but I bet you didnt know he had an acapella band.

April 14, 2018

Basel Meets - Basel Meets Shamim & Maan Jalal [Arab Youth, Muslim topics, and nationalism]

Today’s guests are Shamim Kassibawi and Maan Jalal, founders of ‘The Arab Edition’. We speak openly about being an Arab and a Muslim in this day and age, and what nationalism means to us

April 1, 2018

Basel Meets - Basel Meets Luz Salem Villamil

Luz Salem Villamil is a prominent PR personality that dedicates her time to building the independent Cinema scene in the UAE. Throughout this podcast, she talks about her journey and her incredible personal story about her early upbringing in Colombia.

March 18, 2018

Basel Meets - Basel Meets Masarat Daud [TEDx, Making a positive change & The Burka]

My guest today is TEDx speaker & organizer Masarat Daud. Throughout this podcast we talk about TEDx and the trials and tribulations to bringing community change to a village in India.

March 9, 2018

Basel Meets - Basel Meets Nemr Abu Nassar [The Media industry, Being an Arab and taking chances]

DISCLAIMER: This Episode contains explicit language, listener discretion is advised. Today’s guest is Nemr Abu Nassar, arguably one of the most successful Arab American comedians on the planet. Throughout this podcast we discuss so many different topic...

February 24, 2018

Basel Meets - Basel Meets Big Hass [Inspiration, Purpose, Autism and Talent]

In this episode, I meet legendary Saudi Hip Hop MC, Big Hass. We discuss a little bit of hip hop, but a whole lot of life, inspiration, purpose, autism and talent. Insightful man and a great conversation.

February 9, 2018

Basel Meets - Basel Meets Serene Touma [Feminism, gender roles and expectations]

My guest today is Serene Touma, a PR personality and a self-proclaimed feminist, throughout this podcast we delve into feminism and explore why its such a polarising topic to many people.

January 30, 2018

Basel Meets - Basel Meets The Recipe [Global hip hop scene, making it, and the difficulties of the music business]

The Recipe are a veteran hip-hop outfit based in Dubai. During this episode, we discuss the global hip hop scene, the difficulties of being in a hip hop band in this day and age, and the importance of the business-side of music.

December 26, 2017

Basel Meets - Basel Meets Ahmed Ahmed [Axis of Evil comedy tour, PC culture, NYC/LA Comedy scene]

The Axis of Evil Comedy tour that took over the Middle East by storm and how it ended, the stark difference between the LA and NYC comedy scenes and what it takes to make it in Hollywoord! Comic and actor Ahmed Ahmed lays it all out on the table for th...

December 21, 2017

Basel Meets - Basel Meets Andreas Kisser [Sepultura’s impact, finding vocalists and auditioning for Metallica]

Andreas Kisser is the lead guitarist and song writer of one of the most important bands in rock history, Sepultura! We caught up at the Hard Rock Cafe Dubai to talk about the history of Sepultura, the rebirth of the band in 1998,

December 14, 2017

Basel Meets - Basel Meets Jeff Staple [Design influence, Resellers, New York Sneaker riot, and hype]

Jeff Staple is a world renowned designer that is widely known for his sneaker collaborations with some of the worlds largest sports brands. He owns and runs the designer brand ‘Staple Pigeon’. I had a sit down with him at one of the largest sneaker eve...

December 10, 2017

Basel Meets - Basel Meets Adnan Mryhij [Metal in the world today, what it takes to succeed and meeting our heroes]

Adnan is the lead vocalist of Dubai-based Heavy Metal band, Svengali. We spoke about the state of heavy metal around the world, how it is to be an up and coming band today and how it feels to meet your heroes!

December 3, 2017

Basel Meets - Basel Meets Zahra Lyla [Instagram, Influencers and Fashion blogging]

Instagram star and Fashion Blogger Zahra Lyla is this weeks legendary guest! We talk about the industry of content creators, remaining relevant and how to conduct a business on digital platforms.

November 26, 2017

Basel Meets - Basel Meets Khaled Ghorab [Relationships, Tinder and drinking out of the same cup]

This week I talk to ‘relationship architect’ Khaled Ghorab. Listen to us talk about successful relationships, how to find happiness and tinder!

November 19, 2017

Basel Meets - Basel Meets Hadi Sariedine [MUSIC, FINDING HAPPINESS, HEAVY METAL]

Hadi is a Dubai-based producer and musician. He’s a recording artist ad well as a frequent live performer at some of Dubai’s coolest music events.

October 20, 2017

Basel Meets - Basel Meets Samer Hamadeh of Stereo Arcade

Samer Hamadeh is a Dubai-based entrepreneur who is best known for premier Dubai night spot, Stereo Arcade. Samer talks to me about how we found the business and what other ventures he got into throughout the years. We also talk about video games.

October 18, 2017

Basel Meets - Basel Meets Fahad Al Butairi [Saudi Comedy, Entertainment & Film]

Fahad AL Butairi is one of the leading comedians in the Middle East.We talk about his passion in film, entertainment and of course, comedy.

October 18, 2017

Basel Meets - Basel Meets Lynn Jisr [SEXISM & DIVERSITY IN GAMING, VIDEO GAMING INDUSTRY, & STEPHEN KING]

Gaming Journalist Lynn Jisr gives us the lowdown on the gaming industry and how she approaches it as a female gamer. We also talk about a bunch of cool topics!

October 18, 2017

Basel Meets - Basel Meets Khalild Al Ameri [MARRIAGE, MILESTONES, CONTENT CREATION]

This week’s guest is the awesome Khalid Al Ameri, a social content creator that is set to change the world through his positive interaction. His story is one for the ages!

October 18, 2017

Basel Meets - Basel Meets Dia Hassan [Dubai Rock Scene, Perseverance in Life, Finding your life]

Dia Hassan is the frontman of one of the most prominent bands in the Middle East; Juliana Down. We spoke about a handful of topics including the Dubai rock scene, surviving in tragedy and playing in front of 35,000 people

October 18, 2017

Basel Meets - Pilot: Basel Meets Joe Akkawi

Today I have a conversation with Joe Akkawi – a Social Media personality with extensive experience in tech, social media and PR. Joe is the managing director of Paz Marketing as well as a regular contributor on Sky News Arabia.

May 22, 2017

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

No items found.

seasons

episodes

For you from the leading independent podcast production company in MENA!

Latest episodes

Basel Meets

converstional show

Basel Meets - Finding happiness after Divorce As A Single Mom

This isn't an interview podcast, it's a platform where I have awesome conversations with interesting people from all walks of life.

Basel Meets

converstional show

Basel Meets - Becoming a Texas BBQ Master

This isn't an interview podcast, it's a platform where I have awesome conversations with interesting people from all walks of life.

Basel Meets

converstional show

Basel Meets - The QUEEN of influencers spills the secret sauce

This isn't an interview podcast, it's a platform where I have awesome conversations with interesting people from all walks of life.

Basel Meets

converstional show

Basel Meets - Building the advertising INDUSTRY from SCRATCH W/ Ramzi Raad

This isn't an interview podcast, it's a platform where I have awesome conversations with interesting people from all walks of life.

Curated by Sowt for You

Ahraz | أحراز

يتقصى بودكاست «أحراز» جرائم حقيقية ويكشف عن ملابساتها.

See all episodes

Let's talk

We know you love a little connection. So do we.

Sowt embraces its people and we’re constantly growing our team of talents and community that share our values, and above all, our passion. You’re one of us for the long haul no matter how you contribute to Sowt.

The beautiful thing about it is that we have a non-negotiable work-life balance situation that is set in stone. You know enough about us by now to see what we may have in common. So, let’s huddle and have a good time.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

seasons

seasons